A Phased Approach to Lasting Impact

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ACCESS THE STATE OF AD REPORT

Four years, three phases

Evidence before intervention

This four-year initiative follows a deliberate sequence: build the evidence baseline, translate it into provider tools and extend its reach into the community that need it most. This ensures that provider training and awareness campaigns target real needs in specific regions rather than assumptions about where help is required.

 Why this works:

Without data?

Launch campaigns blindly. Hope they reach the right people. Measure nothing. Repeat failures because you can’t see what’s broken.

With our approach?

Identify high-prevalence counties with no specialists. Direct resources and training there. Address actual barriers those communities face.

The result?

Resources reach people that need them. Providers are ready before families seek help. Real answers. Measurable proof it worked.

Our project timeline

The three phases

Phase 1: Data and surveillance (2023–2025)

Build the first comprehensive geographic picture of AD in the U.S.; establish the national baseline.

Key deliverables:

  • State of AD Indicator Report with national, state and county data
  • Individual summaries for all 50 states
  • Density maps identifying care deserts
  • Benchmark data for tracking progress

Major milestone: 2026 release of the State of AD Indicator Report

Phase 2: Provider education (2025–2027)

Strengthen AD care capacity in regions with high burden and limited specialist access.

Key deliverables:

  • Clinical guidelines translated for primary care settings

  • Screening tools and point-of-care resources for frontline providers

  • Regional virtual HCP meetings in 10 priority states

Priority audiences: Primary care providers, pediatricians, family medicine practitioners, PAs, NPs and community health workers

Phase 3: Public awareness and community engagement (2026–2027)

Connect communities with culturally relevant information, resources and the support they deserve.

Key deliverables:

  • National and geographically targeted awareness campaigns
  • State of AD Symposium — a national virtual launch event
  • Community engagement through NEA Ambassadors
  • Public health outreach activities in priority communities
  • Expanded website as a long-term, publicly available resource hub 

Who this reaches: Patients and families living with AD, caregivers, educators and communities experiencing health disparities

These efforts support NEA’s mission to improve outcomes for people with eczema through education, awareness, advocacy and improved access to care.

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